- Our DESIGN Story -

Etelage is your creative tool box which loves to inspires your notable style and embraces the maker culture: seeking beauty, slow, ethical and local.

Make it. Wear it. Live it.

etelage history: a fabulous unique and eclectic online bead and jewellery store

Etelage (French for adornment) was founded in 2002 by jewellery designer Christine Smalley, and born out of a strong desire for all things beautiful, high on quality and low on impact.Whether you are a jewellery designer, a hobbyist or just love adornment, you will love creating with our vintage and modern beads which you can buy online or at Sydney craft shows. (ICC Darling Harbour)



"I founded Etelage as a result of never finding the unique style of beads I was after for my own jewellery designs. I love inspiring all to awaken their creative soul and seek beauty, slow, artisan and local...the joy of the maker culture!

I believe accessories reflect and shape our identity. They can influence our moods with a lasting aesthetic that transcends short-lived trends.
You will be intrigued and amazed by the variety of beads we sell online and at craft shows. Etelage is a place where one can find a mix of bold retro designs, primitive global, vintage, modern and quirky beads. Our aim is to inspire your creative journey and tell the stories of our beads."

Our original creative tool boxes were in the form of our retails shops which we opened in 2003 in Cronulla and 2005 in inner city Newtown. We created an amazing instore experience of inspiration, knowledge and passion.  We are now 100% online and continue to create that experience.

Our jewellery is stocked by beautiful indie stores nationally.

    founder & creative director, Christine Smalley
    "Since my childhood I have inherited, collected and fossicked a vast amount of exotic, tribal and highly collectable beads and embellishments for jewellery making. I always remembers always making "stuff", but it is jewellery "small sculptures" that captured my heart and my hands!
    I love inspiring all to awaken their creative soul and embrace the joy of the maker culture!


    artisan beads     bespoke jewellery     creative beading jewellery classes    sydney since 2002