- Our Story -

Etelage is a fabulous unique and eclectic online bead & jewellery store est in 2002. Be part of our story!

Discover embellishments, adornments & inspiration: part bead shop, part jewellery gallery & part studio of jewellery design, based in inner Sydney.

founder & creative director, Christine Smalley
I have had a life long passion for jewellery making which began when I was 8. I remember always making" stuff", but it is jewellery "small sculptures" that have captured my heart and my hands! A decade later it became a serious hobby and before long, I had a fully fledged following amongst my friends and in 2002 it became a full time career. 

I am a self taught jewellery designer and although few friends are self employed I herald from a long line of creative entrepreneurs from silk merchants, designers (my great grandmother Olga had a haute couture store in the iconic Strand Arcade)  and one of my aunts is an established potter and glass artist with regular exhibitions including Seattle USA.

etelage history

Since my childhood I have inherited, collected and fossicked a vast amount of exotic, tribal & highly collectable beads & embellishments.
I founded Etelage (French for adornment) in 2002 and born out of a strong desire for all things beautiful, high on quality and low on impact.
My first Etelage store opened in 2003 in the shire, a second in Newtown (2005) and then in 2007 we launched an online shop. Etelage moved 100% online in 2014. We exhibit at bead shows in Sydney and Melbourne and at the odd market. We are stocked by beautiful indie and local stores nationally. Occasionally we pop up in vibrant neighbourhoods. Yours could be next! More info: events shows & markets (click here)

love what you do!

I think it's a dream job: to be creative and make money doing it. 

  • I have become known for my distinctive jewellery designs: bold beaded necklaces & intricately detailed earrings all made in my Sydney studio;
  • My ready made collections are inspired by the modernist deco era, jet set glam 60s, boho 70s and tribal cultures. In other words eclectic, not trend driven, you will love and wear for years
  • I love sharing my knowledge of jewellery design in weekly jewellery workshops, hens parties & crafternoon teas plus private tutorials. My goal is to empower my students to become better designers and better makers, equipping them with skills and confidence to create whatever my students dream!
  • I travel to Europe annually to source modern & vintage components, beads and embellishments and encourage all to awaken their creative soul and seek beauty, slow, artisan and local by embracing a maker culture.
  •  What's not to love?

the etelage philosophy learn create adorn...the maker culture

learn @ etelage

  • Want to discover your creative soul?
  • Want to take a break?
  • Want to learn some new skills?

Whether it be taking an evening art class, dance lessons or jewellery making it is great to discover a new skill!

BOOK A WORKSHOP: click here

Etelage offers an extensive range of jewellery making courses suitable for the beginner beader!  Book a jewellery making class. Alternatively organise your exclusive crafternoon tea with a group of girlfriends.

Our jewellery school offers an extraordinary range of techniques and fabulously creative tutors.  Learn how to make fabulous jewellery by stringing, wire wrapping, weaving or embellishing beads & create amazing  jewellery that will surprise & impress you as well as your friends.

You can even book a creative jewellery hen’s party with a champagne high tea or several other packages at some fabulous Newtown & CBD venues plus kid’s birthday parties are also available.

create @ etelage

  • Want to take regular time out to nurture your creative soul?
  • Want to immerse yourself in the sheer joy of being creative for a few hours?

MAKE SOMETHING: click here

Vintage & modern beads, stones & charms are sourced globally & ethically supporting community projects & time honoured traditions.

Create a keepsake, a modern necklace or cascade chandelier earrings.

adorn @ etelage

Want to express yourself in your home as well as your wardrobe?

ACCESSORISE ME! click here

The Etelage label established in 2002 was born out of a strong belief that accessories give you your individual style.

Vintage-inspired, one off & limited edition beaded jewellery is hand made in the Etelage inner west, Sydney studio.  Each piece evokes a story, is effortlessly chic & allows you to express yourself.

Whether you are a bohemian or sophisticate at heart you will quickly become a fan of our unique, beautifully constructed & affordable jewellery.

In my spare time I enjoy embracing my  "learn, create and adorn" mantra from baking cakes, fossicking at flea markets, going to live music gigs, entertaining friends & family, potting succulents, yoga, mosaics & basket weaving.

I am...

  • (was) an active board member of the Newtown Business Precinct Association
  • nominated for Telstra Innovation in Small Business Award 2009
  • produced two DVDs with Zest Media in 2005 and 2006 in beading jewellery making "Getting Started"


If you've got any feedback about our new on line bead store please send us an email info@etelege.com.

We stock over 5 000 lines so it is impossible to display everything. Email your requests. We would love to help you find the right beading & jewellery supplies or the perfect piece of jewellery.

Wholesale beads are also available for registered businesses only. Wholesale Enquiries:

Like us on Face book.

Etelage vintage & modern

e: info@etelage.com

artisan beads     bespoke jewellery     creative beading jewellery classes + courses   hens jewellery parties

About Etelage