- Our DESIGN Story -

Etelage is a fabulous unique and eclectic online bead and jewellery store est in 2002, which loves to inspires your notable style and embraces the maker culture: seeking beauty, slow, ethical and local.

etelage history

Since my childhood I have inherited, collected and fossicked a vast amount of exotic, tribal and highly collectable beads and embellishments.
I founded Etelage (French for adornment) in 2002 and born out of a strong desire for all things beautiful, high on quality and low on impact.
My first Etelage store opened in 2003 in Cronulla, a second in 2005 Newtown and then in 2007 we launched online. Etelage moved 100% online in 2014.
We exhibit at bead shows, Stitches and Craft and Craft Quilt Shows in Sydney and Melbourne. Our jewellery is stocked by beautiful indie and local stores nationally. Occasionally we pop up in vibrant neighbourhoods. Yours could be next!
More info: events, shows and markets (click here)

    founder & creative director, Christine Smalley always remembers always making "stuff", but it is jewellery "small sculptures" that captured her heart and her hands! Since that time she has collected and fossicked a vast amount of exotic, tribal, modern and vintage beads and embellishments sourced ethically and globally for jewellery making. 
    I love inspiring all to awaken their creative soul and embrace the joy of the maker culture! 
    Make it. Wear it. Live it.


    About Etelage

    artisan beads     bespoke jewellery     creative beading jewellery classes    sydney since 2002