- Our DESIGN Story -



Etelage is a fabulous unique and eclectic online bead and jewellery store est in 2002, which loves to inspires your notable style and embraces the maker culture: seeking beauty, slow, ethical and local.

Discover embellishments, adornments and inspiration: part bead shop, part jewellery gallery and part studio of jewellery design, based in inner Sydney.

founder & creative director, Christine Smalley

I have had a life long passion for jewellery making which began when I was 8. I remember always making" stuff", but it is jewellery "small sculptures" that have captured my heart and my hands! A decade later it became a serious hobby and before long, I had a fully fledged following amongst my friends and in 2002 it became a full time career. 

I am a self taught jewellery designer and although few friends are self employed I herald from a long line of creative entrepreneurs from silk merchants, designers (my great grandmother Olga had a haute couture store in the iconic Strand Arcade)  and one of my aunts is an established potter and glass artist with regular exhibitions including Seattle USA.

etelage history

Since my childhood I have inherited, collected and fossicked a vast amount of exotic, tribal and highly collectable beads & embellishments.
I founded Etelage (French for adornment) in 2002 and born out of a strong desire for all things beautiful, high on quality and low on impact.
My first Etelage store opened in 2003 in the shire, a second in Newtown (2005) and then in 2007 we launched an online shop. Etelage moved 100% online in 2014. We exhibit at bead shows in Sydney and Melbourne and at the odd market. We are stocked by beautiful indie and local stores nationally. Occasionally we pop up in vibrant neighbourhoods. Yours could be next! More info: events shows & markets (click here)

love what you do!

I think it's a dream job: to be creative and make money doing it. 

    the etelage philosophy

    learn create adorn...the maker culture

    If you've got any feedback about our new on line bead store please send us an email info@etelege.com.

    We stock over 5 000 bead lines so it is impossible to display everything. Email your requests. We would love to help you find the right beading & jewellery supplies or the perfect piece of jewellery.

    Wholesale beads and jewellery are also available for registered businesses only.
    Wholesale Enquiries:

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    artisan beads     bespoke jewellery     creative beading jewellery classes    sydney since 2002

    About Etelage