Want intensive one on one learning IN all aspects of  A CREATIVE SMALL BUSINESS?

    • do you want to start a jewellery biz?

    • are a crafty DIYer and want to sell at markets but don't know where to start?

    • do you need a sounding board?


As the Founder + Designer of Etelage I am passionate about creative indie biz.

One of the biggest conversation starters I have had from customers was “how did you start Etelage?”

My private tuition jewellery students and others I have mentored, advised and helped over the years have had access to my experience in small biz which in turn lead me to create several resources for those aspiring to crafting success.

I want to offer exactly the same to you!

I now offer small biz coaching packages along with (free) mini e guides and even an intensive e course to help you realise your creative preneur dreams.


Love what you do, but make money doing it!

Sound like you?
  • want to know how to get started, take that leap and launch your own label?
  • want to take your creative passion to a profitable biz?
  • want to fulfill your dreams, take action and achieve your goals?


WANT TO WORK WITH ME? I would love to help and equip you with the exact tools to start and grow a sustainable and thriving creative business, which I have done.
Email me with your name, mobile number, preferred day, date and time. 
click here

At the time of your booking I will email you a pre tutorial questionnaire to prepare for your consultation, plus I will personally chat with you to create the best program to meet your specific needs.
Alternatively, if you are not able to join me in Sydney, I can come to you through our e education program. Take an e course on the subjects you need specific help with. click here


 I can offer you:
  • personal
  • targeted
  • effective 
  • affordable tuition
I provide a tailored program for individual students in all aspects of starting a jewellery business, from my own experience.
You can choose from any of the subject areas listed below.
  • how do I get started and where do I sell?
  • how do I set up an Etsy shop?
  • how do I best deliver customer service, from packaging and shipping?
  • how do I  establish a unique & holistic creative brand ?
  • how do I effectively market & promote my brand?
  • how do I stay motivated & achieve goals?
  • how do I plan my business?


  • a pre consultation questionnaire to be completed before your first session
  • scheduled a one-on-one sessions to get you started
  • talk about your questions, concerns, ideas, and dreams
  • become more focused, confident, and prepared to tackle your small business to do lists
  • receive FREE e mini guides  on the topic/s of your consultations
  • discount of 20% on our e-course subjects click here


Choose from one of 3 sessions below to suit you:

  • option 1:  1 1/2hours $189 (Want to book it? click here or Want to gift it? click here.)
  • option 2:  3 hours $350  plus materials. SAVE $28! (Want to book it? click here or Want to gift it? click here.)
  • option 3:  x2 3 hour sessions $689 plus materials. SAVE $66! (Want to book it. click here or Want to gift it? click here.)


Christine Smalley is a full time designer & educator under the label Etelage est in 2002 and based in the inner west, Sydney, Australia
She is a bower bird at heart and combines her love of travels and cultures to source exotic artisan beads & embellishments for her jewellery designs.
She has lived in Africa, studied glass design in Italy and fossicked through many a basement of former jewellery makers in the hub of Bohemia. (Czech Republic and southern Germany) Her travels allow a constant flow of inspiration and stories plus an eclectic and juxtiposed style.
She observes that generally  as a society we are becoming more mindful about our choices: conscious of choosing products which are made using artisan traditions and not mass produced, and seeking quality over quantity. So it is with that philosophy she shares her skills and knowledge of jewellery design to encourage all her students to awaken their creative soul and seek beauty, slow, artisan and local.
Christine creates a teaching environment where participants can share ideas, be inspired and let their imaginations run wild!
With over 15 years teaching experience Christine is dedicated to empowering her students to become better designers and better makers, equipping them with skills and confidence to create whatever her students dream!

"it was great yesterday. I was more than satisfied - I was enthused and invigorated with both the direction and what is entailed.
I will let you know how I go with all the tasks.
Thank you again for your time, your wise counsel, your amazing design and colour sense."
Sharyn Oct 2016

"Thanks again for all your wise words and your follow up email. Today my friend and I went through all your recommendations and did a dress rehearsal for our market stall layout."
Lesley Oct 2016

"Hi Chris, Thanks for taking me through the techniques today to get me started on this lovely journey. I really enjoyed my time spent with you learning this new skill. I'm very excited to begin my jewellery making & hoping I will learn more from you.
Thank you also for the additional info on Morocco & other material."
Warm Regards
Nirmala July 2016

"Christine gave me the confidence to turn my basic jewellery skills & passion for colour into a modest business. She is an unorthodox teacher who generously shared all her invaluable tips to turn my basic jewellery pieces into professionally finished pieces which I now sell to galleries – she is truly inspirational."
Tina 2013


For a regular dose of inspiration, tutorials, product updates & to see behind the scenes of the daily life of a jewellery designer follow us!

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Etelage vintage & modern


artisan beads     bespoke jewellery     creative jewellery classes + hens beading parties + crafternoons